Cotton On Feels New

We want to deepen our connection to our customers by bringing new possibilities, perspectives, and personality to the season and to the styles our customer loves.
Our aim is to showcase the trends our customer wants to wear NOW, alongside
the twists on products that we’re famous for. Familiar Feels New.

For this campaign I lead the art direction of the photoshoot, Video and design direction of the store and digital experience. This included Campaigns for Australia, Asia and the USA.

Credits
Photographer - Tane Coffin
Hair & Makeup - Claire Thomson
Creative Specialist - Crystal Kimber
Video/Edit - Ribal Hosn

Social / Online / Website / eDMs / Store